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How an Online Table Reservation System Can Increase Your Restaurant’s Revenue 

Manage your restaurant occupancy with Qrunch table booking system

Are you a restaurant owner looking to boost your revenue? In today’s digital age, having an online table reservation system can be a game-changer for your business. Imagine having the ability to streamline your booking process, manage your seating capacity efficiently, and attract more customers with just a few clicks. With an online table reservation system, you can offer your guests convenience and flexibility, allowing them to book a table at any time, from anywhere. This not only eliminates the need for lengthy phone calls and potential errors but also ensures a seamless dining experience for your customers. Moreover, an online reservation system can help you optimize your restaurant’s seating capacity, maximizing your revenue potential. By strategically managing your tables and reducing no-shows, you can ensure that every seat is filled, increasing your restaurant’s overall profitability. So, if you’re ready to take your restaurant’s revenue to the next level, implementing an online table reservation system is a step in the right direction.

The benefits of using an online table reservation system

Running a successful restaurant requires careful planning, efficient operations, and effective customer management. An online table reservation system offers numerous benefits that can contribute to your restaurant’s success. Firstly, it simplifies the booking process, allowing customers to reserve a table at their convenience without the need for phone calls or physical visits. By providing an easy-to-use platform, you can attract more customers and significantly reduce the chances of potential customers leaving due to a busy phone line or lack of response.

Another key advantage of an online table reservation system is the ability to manage your seating capacity effectively. With a well-designed system, you can easily track available tables, manage waitlists, and optimize your seating arrangements. This ensures that you make the most of your restaurant’s space and have a smooth flow of customers throughout the day. By maximizing your seating capacity and minimizing wait times, you can serve more customers and increase your revenue potential.

Additionally, an online table reservation system allows you to collect valuable customer data. By capturing information such as contact details, dining preferences, and special requests, you can personalize your guests’ experience and provide exceptional service. This data can also be used for targeted marketing campaigns, loyalty programs, and customer retention strategies, further enhancing your restaurant’s revenue-generating capabilities.

Online table reservation system statistics

The effectiveness of online table reservation systems in increasing restaurant revenue is backed by compelling statistics. According to a study conducted by OpenTable, restaurants that implemented an online reservation system experienced an average increase in reservations by 20%. This significant boost in bookings directly translates to higher revenue potential. Moreover, the study revealed that online reservations tend to have a higher average check size compared to walk-in customers, further contributing to increased revenue.

Furthermore, a report by the National Restaurant Association found that customers who make reservations are more likely to show up, reducing the number of no-shows. By utilizing an online table reservation system, restaurants can implement measures to mitigate no-shows, such as confirmation emails and reminders. This, in turn, maximizes seating occupancy and minimizes revenue loss due to empty tables.

Track all your table booking under one system

How an online table reservation system can increase restaurant revenue

Implementing an online table reservation system can have a direct impact on your restaurant’s revenue. By offering customers the convenience of booking a table online, you provide them with an effortless experience that encourages repeat visits and positive word-of-mouth. This, in turn, leads to increased customer loyalty and a steady stream of revenue.

Furthermore, an online reservation system allows you to optimize your seating capacity. By effectively managing your tables, you can ensure that every seat is filled, maximizing your revenue potential. For example, during peak hours, you can strategically stagger reservation times to avoid overcrowding or underutilization of tables. This level of control over your seating arrangements enables you to accommodate more customers and generate additional revenue.

Moreover, an online table reservation system enables you to collect valuable customer data that can be used to personalize their experience and drive revenue. By understanding your customers’ preferences, you can provide tailored promotions, special offers, and personalized recommendations. This targeted approach not only enhances the overall dining experience but also increases the likelihood of customers spending more during their visit.

The features to look for in an online table reservation system

When choosing an online table reservation system for your restaurant, it’s important to consider certain features that can contribute to its effectiveness in increasing revenue. Firstly, the system should have an intuitive and user-friendly interface that makes it easy for customers to book a table. A simple and straightforward booking process ensures a positive user experience and encourages customers to make reservations.

Additionally, the system should offer customizable settings that allow you to set parameters for your reservations. This includes options for setting maximum party sizes, reservation time limits, and specific booking rules based on your restaurant’s requirements. Flexibility in customizing these settings ensures that the system aligns with your operational needs and maximizes revenue potential.

Another important feature to look for is integration with other platforms and systems. Seamless integration with your website, social media channels, and point-of-sale system enables a cohesive customer experience and streamlines operations. For example, integration with your point-of-sale system allows for real-time updates of table availability and accurate tracking of reservations.

Choosing Qrunch for table reservation for your restaurant

Selecting the right online table reservation system for your restaurant requires careful consideration. It’s essential to assess your restaurant’s specific needs and goals before making a decision. Start by identifying the size of your establishment, the volume of reservations you typically receive, and any unique requirements you may have.

Our user-friendly platform will satisfy any need of a company wether it is big or small, with no limitations on volume or unique requests.  Qrunch’s table booking platform allows you to manage reservations effortlessly, saving valuable staff time and ensuring a more efficient front-of-house operation. With real-time updates, you can optimize table allocation, avoid overbooking, and provide accurate wait times to your guests, all with a few clicks.

With Qrunch’s table reservation system, you’ll unlock the potential to maximize your restaurant’s seating capacity and, consequently, revenue. Real-time insights into your reservation schedule enable you to allocate resources effectively, providing a better overall experience for your customers.

Customer loyalty is the key to long-term success, and our table reservation system helps you foster stronger relationships with your diners. Qrunch system allows you to collect valuable customer data, helping you personalize their experiences and tailor promotions to keep them coming back for more.

Understanding your restaurant’s performance and customer behavior is critical for making informed decisions. Qrunch’s table reservation system provides valuable data and analytics, giving you insights into peak hours, popular booking times, and customer preferences. Armed with this information, you can fine-tune your offerings, improve service, and devise targeted marketing strategies, all geared towards delighting your customers and boosting your bottom line.

Setting up and implementing an online table reservation system

Setting up and implementing Qrunch’s table booking system into your restaurant’s operations is easy. We offer free of charge guidance and hassle free setup process. This includes integrating the table booking system with your website, social media channels, and point-of-sale system.

Moreover, we ensure that your staff is trained and knows how to use the system effectively. We make sure that the staff is familiar with the booking process, managing reservations, and utilizing the system’s features to optimize seating capacity. Clear communication and training sessions are essential to ensure a smooth transition and seamless operation. This is on us!

To encourage customers to use the online table reservation system, we advise to promote its benefits through various marketing channels. It can include updating your website and social media profiles and highlighting the ease and convenience of online reservations. Consider offering exclusive incentives, such as special discounts or priority seating, to customers who book online. Promote these incentives through email marketing campaigns, social media posts, and in-house signage.

Best practices for promoting your online table reservation system

To maximize the impact of your online table reservation system on your restaurant’s revenue, it’s important to implement best practices for promoting it. Start by optimizing your website and ensuring that the reservation system is prominently displayed on your homepage. Make it easy for visitors to navigate to the reservation page and provide clear instructions on how to make a booking.

Utilize social media platforms to showcase the benefits of online reservations. Share success stories and testimonials from satisfied customers who have experienced the convenience and efficiency of your system. Encourage followers to book a table through your social media profiles by offering exclusive promotions or limited-time offers.

Implement email marketing campaigns to reach out to your existing customer base. Regularly send newsletters or updates that highlight the advantages of online reservations and provide links to the booking page. Consider segmenting your email list to target specific customer groups with personalized offers and incentives.

Integrate a table booking system on a restaurant’s Google Maps profile. It translates to increased visibility and customer engagement. When diners encounter the “Reserve a Table” feature on the restaurant’s profile, they are more likely to convert from potential customers to actual diners. This leads to higher foot traffic and ultimately boosts revenue.

Additionally, leverage online review platforms such as Yelp or TripAdvisor to encourage customers to leave positive reviews about their experience using your online reservation system. Positive reviews not only build credibility but also attract new customers who are seeking a hassle-free dining experience.

Conclusion

In the competitive restaurant industry, implementing an online table reservation system can be a game-changer for increasing revenue. By offering customers convenience, optimizing seating capacity, and utilizing customer data, restaurants can attract more customers, maximize revenue potential, and provide exceptional service. Selecting the right system, promoting its benefits, and implementing best practices are crucial steps in harnessing the full potential of an online table reservation system. So, if you’re ready to take your restaurant’s revenue to the next level, it’s time to embrace the digital age and implement an online table reservation system.

Contact our helpful team here for a demo call!

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How to Boost Your Hotel’s Revenue with Effective Upselling Strategies 

How to Boost Your Hotel’s Revenue with Effective Upselling Strategies

Are you looking to maximize your hotel’s revenue and increase your bottom line? Look no further! In the competitive hospitality industry, finding innovative ways to boost revenue is essential for success. One highly effective strategy that can significantly impact your hotel’s profitability is upselling. By implementing effective upselling strategies, you can not only increase your average reservation value but also enhance the overall guest experience. In this article, we will explore the various techniques and tactics you can employ to successfully upsell your hotel’s products and services. From room upgrades to dining experiences and spa treatments, we will delve into the art of upselling and share practical tips on how to upsell without being pushy. Whether you run a small boutique hotel or a large chain, these proven strategies will help you take your hotel’s revenue to new heights. So, let’s dive in and discover the power of upselling in boosting your hotel’s revenue!

The Importance of Upselling in the Hotel Industry

Upselling is a powerful tool that allows hotels to generate additional revenue by encouraging guests to purchase additional products or services and growing overall revenues per available room ( RevPar ) . It goes beyond simply offering a room upgrade or suggesting a higher-priced menu item; it’s about providing guests with options that enhance their stay and cater to their needs and desires. 

When done right, upselling can create a win-win situation for both the hotel and its guests. Hotels benefit from increased revenue and improved guest satisfaction, while guests enjoy a more personalized and memorable experience. In today’s competitive market, where online travel agencies and alternative accommodations pose a threat, upselling can give hotels a competitive edge.

Understanding Your Guests and Their Needs

To effectively upsell, it’s crucial to understand your guests and their needs. This requires gathering and analyzing data about your guests’ preferences, spending patterns, and previous interactions with your hotel. By leveraging technology and guest feedback, you can gain insights that will enable you to tailor your upselling offers to each guest’s individual preferences.

Segmentation plays a vital role in understanding your guests. By categorizing guests based on their demographics, booking behavior, and preferences, you can create targeted upselling campaigns. For example, business travelers may appreciate offers for executive lounge access or late check-out, while families may be more interested in room upgrades with additional amenities.

Additionally, consider the timing of your upselling offers. Offering relevant upsells at strategic touchpoints during the guest journey, such as during the booking process or at check-in, can increase the likelihood of conversion. Personalization is key in upselling, so make sure your offers align with the guest’s profile and preferences.

Effective Upselling Techniques for Hotels

Now that you understand the importance of upselling and how to gather guest insights, let’s explore some effective techniques for upselling in the hotel industry.

1. Bundle Packages

One popular technique is to bundle products or services together to create a more enticing offer. For example, instead of simply offering a room upgrade, you can create a package that includes the upgrade, complimentary breakfast, and a spa voucher. By bundling multiple upsells together, you not only increase the perceived value but also provide guests with a seamless and convenient experience.

2. Limited-Time Offers

Creating a sense of urgency can be a powerful motivator for guests to take advantage of upselling opportunities. By offering limited-time promotions or exclusive deals, you can tap into guests’ fear of missing out and encourage them to upgrade or add on additional services. Highlighting the scarcity of the offer and the benefits they will receive can help drive conversions.

3. Social Proof

Leveraging social proof can be a persuasive technique to convince guests to upgrade or purchase additional services. Display positive reviews or testimonials from previous guests who have enjoyed the upsell you are offering. Seeing that others have had a positive experience can instill trust and confidence in the guest’s decision to take advantage of the upsell.

4. Personalized Recommendations

Tailoring your upselling offers to each guest’s preferences and past behavior is crucial for success. Utilize the data you have gathered to make personalized recommendations that align with their interests. For example, if a guest has previously booked spa treatments, offering a discounted package or an upgrade to a suite with an in-room spa can be highly compelling.

5. Enhance the Guest Experience

Upselling should not be solely focused on increasing revenue; it should also enhance the guest experience. By offering upsells that genuinely add value and improve the guest’s stay, you create a positive impression and increase the likelihood of repeat bookings. Consider offering unique experiences or exclusive access to amenities that guests wouldn’t typically have access to. Or simply make it effortless to book any type of service via QR code menu.

Upselling Opportunities at Different Touchpoints

Upselling opportunities exist at various touchpoints throughout the guest journey. Let’s explore how you can leverage these touchpoints to maximize your upselling efforts.

1. Website and Booking Process

Your hotel’s website and booking process provide the first opportunity to upsell. Design your website in a way that showcases your upselling offers prominently. For example, when guests select a room type, prominently display the option to upgrade to a higher category with additional benefits. During the booking process, offer relevant add-ons such as breakfast, airport transfers, or spa treatments.

2. Pre-Arrival Communication

Send pre-arrival emails to guests, highlighting the additional services or experiences they can enjoy during their stay. Provide enticing offers and personalized recommendations based on their preferences. For example, if a guest has booked a romantic getaway, suggest a candlelit dinner or a couples’ spa package.

3. Check-In

Train your front desk staff to identify upselling opportunities during the check-in process. Encourage them to engage in friendly conversations with guests to understand their needs and preferences. Based on the information gathered, offer relevant upgrades or add-ons. For example, if a guest mentions it’s their birthday, offer a complimentary room upgrade or a special birthday amenity.

4. In-Room Experience

Enhance the in-room experience by providing information about additional services or amenities available. Utilize in-room tablets or guest directories to showcase upselling offers such as in-room dining experiences, spa treatments, or local tours. Make it easy for guests to instantly book or inquire about these services.

5. Check-Out

Don’t miss the opportunity to upsell during the check-out process. Offer guests the chance to extend their stay with a late check-out or provide exclusive discounts on future bookings. Thank them for choosing your hotel and offer incentives to encourage them to return.

Implementing Upselling Strategies in Your Hotel’s Website and Booking Process

Your hotel’s website and booking process play a crucial role in upselling. Here are some tips to implement effective upselling strategies.

1. Clear and Compelling Upsell Offers

Ensure that your upsell offers are clearly communicated and visually appealing. Use high-quality images and persuasive copy to showcase the benefits of the upsell. Make it easy for guests to understand what they are getting and how it enhances their stay.

2. Strategic Placement of Upsell Offers

Strategically place upsell offers throughout your website and booking process. For example, display room upgrade options on the room selection page, offer add-ons during the reservation summary, and provide upsell options on the confirmation page. By integrating upsell opportunities seamlessly, you increase the chances of conversion.

3. Personalization and Recommendation Engine

Leverage technology to personalize upsell offers based on guest preferences and past behavior. Implement a recommendation engine that suggests relevant upsells based on the guest’s profile and booking details. This level of personalization enhances the guest experience and drives upsell conversion rates.

4. A/B Testing and Optimization

Continuously test and optimize your upselling strategies to maximize results. Experiment with different offers, placements, and messaging to identify what resonates best with your target audience. Analyze data and guest feedback to refine your approach and improve conversion rates over time.Training Your Staff for

Successful Upselling

While technology plays a crucial role in upselling, your staff’s training and expertise are equally important. Here’s how you can ensure your staff is equipped to successfully upsell.

1. Product Knowledge

Train your staff to have in-depth knowledge about the products and services you offer. This includes details about room types, amenities, dining options, and additional services. When staff members can confidently explain the value and benefits of an upsell, they can effectively communicate it to guests.

2. Active Listening and Observation

Encourage your staff to actively listen to guests and observe their behavior and preferences. By paying attention to cues and engaging in meaningful conversations, staff members can identify upselling opportunities and tailor their recommendations accordingly.

3. Soft-Sell Approach

Teach your staff to adopt a soft-sell approach when upselling. Instead of being pushy or overly sales-oriented, they should focus on providing personalized recommendations and highlighting the value the guest will receive. A genuine and helpful approach is more likely to result in a successful upsell.

4. Role-playing and Ongoing Training

Regularly conduct role-playing exercises and provide ongoing training to your staff. This helps them build confidence in upselling techniques and allows them to practice different scenarios in a supportive environment. Provide feedback and guidance to help them improve their upselling skills.Using Technology to Enhance Your

Upselling Efforts

Technology can significantly enhance your upselling efforts and streamline the process. Here are some ways you can leverage technology for successful upselling.

1. Customer Relationship Management (CRM) Systems

Implement a CRM system that allows you to store and analyze guest data. This enables you to track guest preferences, spending patterns, and interactions with your hotel. A CRM system provides valuable insights that can guide your upselling strategies and help you personalize offers.

2. Booking Engine Integration

Integrate your upselling offers directly into your booking engine. This allows guests to easily add upsells to their reservation during the booking process. Seamless integration ensures a smooth user experience and increases the chances of conversion.

3. Upselling Tools and Widgets

Utilize upselling tools and widgets that can be embedded on your website or booking engine. These tools display personalized upsell offers and recommendations based on the guest’s profile and booking details. They create a visually appealing and interactive experience, increasing engagement and conversion rates.

4. Email Marketing Automation

Leverage email marketing automation to send targeted upselling campaigns to guests before, during, and after their stay. Use guest data to personalize offers and create a sense of exclusivity. Automated emails can be triggered based on specific guest actions or booking behaviors, ensuring timely and relevant communication.

Measuring the Success of Your Upselling Strategies

To evaluate the effectiveness of your upselling strategies, it’s crucial to measure key metrics and track performance. Here are some metrics to consider:

1. Upsell Conversion Rate

Calculate the percentage of guests who accepted an upsell offer. This metric indicates how successful your upselling efforts are in persuading guests to spend more. Monitor the conversion rate over time and identify any trends or patterns.

2. Revenue per available room ( RevPar )

Track the average revenue generated per guest, both from room rates and additional upsells. This metric helps you assess the impact of your upselling strategies on overall revenue. Aim to increase the average revenue per guest through targeted upselling campaigns.

3. Guest Satisfaction and Reviews

Monitor guest satisfaction scores and reviews to gauge the impact of your upselling efforts on the overall guest experience. Positive reviews and high satisfaction scores indicate that your upselling strategies are enhancing the guest’s stay and creating positive impressions.

4. Return on Investment (ROI)

Calculate the return on investment for your upselling strategies by comparing the revenue generated from upsells to the costs associated with implementing those strategies. This helps you determine the profitability of your upselling initiatives and make data-driven decisions.

Case Studies of Hotels That Have Successfully Increased Revenue Through Upselling

Let’s take a look at some real-life examples of hotels that have successfully increased revenue through upselling.

Case Study 1: Hotel A

Hotel A implemented a comprehensive upselling strategy that included personalized recommendations, limited-time offers, and strategic upsell placement on their website. By analyzing guest data and tailoring upsell offers, they achieved a 20% increase in upsell conversion rates and a 15% increase in average revenue per guest.

Case Study 2: Hotel B

Hotel B focused on enhancing the in-room experience by offering unique upsells such as personalized welcome amenities, in-room dining experiences, and exclusive access to a rooftop bar. By providing guests with memorable experiences, they saw a 25% increase in upsell conversion rates and a 12% increase in guest satisfaction scores.

Case Study 3: Hotel C

Hotel C leveraged technology to automate their upselling campaigns and personalize offers based on guest preferences. By implementing a recommendation engine and integrating upsell offers into their booking engine, they achieved a 30% increase in upsell conversion rates and a 10% increase in average revenue per guest.

Conclusion: Taking Your Hotel’s Revenue to New Heights with Upselling

Upselling is a powerful strategy that can significantly impact your hotel’s revenue and enhance the guest experience. By understanding your guests, implementing effective upselling techniques, leveraging technology, and training your staff, you can successfully upsell your hotel’s products and services.

Remember to focus on providing value, personalization, and a seamless guest experience. Continuously measure and optimize your upselling strategies to maximize results. By embracing the art of upselling, you can take your hotel’s revenue to new heights and stand out in the competitive hospitality industry.

So, what are you waiting for? Start implementing these upselling strategies today and watch your hotel’s revenue soar!

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Navigating the OTA Landscape: Strategies for Hoteliers to Stay Competitive 

In today’s rapidly evolving digital age, the online travel agency (OTA) landscape has become increasingly competitive for hoteliers. With the rise of OTA giants like Expedia and Booking.com, hoteliers must navigate this dynamic market to stay ahead of the game. This article presents a comprehensive guide to help hoteliers develop effective strategies that will not only allow them to compete but also thrive in the OTA landscape. From optimizing hotel listings to leveraging guest reviews, we will explore practical techniques that can significantly impact a hotel’s online visibility and revenue. Additionally, we will delve into the importance of understanding OTA algorithms and how to adapt marketing strategies accordingly. By the end of this article, hoteliers will have a clear roadmap to navigate the OTA landscape and maximize their potential in this ever-changing digital world. So, let’s dive in and discover the strategies that will set your hotel apart from the competition!

The rise of OTAs and their impact on the hotel industry

The online travel agency (OTA) industry has experienced tremendous growth over the past decade. With the convenience and ease of booking travel arrangements online, consumers have flocked to OTAs, making them a dominant force in the hotel industry. This shift in consumer behavior has posed significant challenges for hoteliers, as they must now compete with OTAs for bookings.

OTAs have revolutionized the way travelers search and book hotels. They offer a wide range of options, competitive pricing, and user-friendly interfaces that make booking a hotel room a breeze. As a result, many travelers have come to rely on OTAs as their go-to source for accommodation bookings. This reliance on OTAs has had a profound impact on the hotel industry, making it crucial for hoteliers to understand and adapt to the OTA landscape in order to stay competitive.

Challenges faced by hoteliers in competing with OTAs

While OTAs offer undeniable benefits for travelers, they also present challenges for hoteliers. One of the main challenges is the high commission fees that hotels have to pay to OTAs for each booking. These fees can eat into a hotel’s profit margins and make it difficult for them to compete on price.

Another challenge hoteliers face is the loss of direct bookings. With the convenience and extensive inventory offered by OTAs, many travelers prefer to book through these platforms rather than directly through a hotel’s website. This shift in booking behavior can result in a loss of revenue for hotels and make it harder for them to build and maintain a direct relationship with their guests.

Furthermore, hoteliers often struggle to maintain control over their brand image and reputation on OTAs. Negative reviews or inaccurate information can significantly impact a hotel’s online visibility and bookings. Hoteliers need to actively manage their online presence on OTAs and respond to guest reviews to ensure a positive perception of their property.

Strategies for hoteliers to stay competitive in the OTA landscape

Stay ahead with SEO strategy

While the challenges faced by hoteliers in competing with OTAs may seem daunting, there are several strategies they can employ to stay competitive and maximize their revenue. These strategies focus on enhancing direct bookings, leveraging online reviews and reputation management, implementing a comprehensive digital marketing strategy, building relationships with travel agents and tour operators, and utilizing metasearch engines and price comparison websites.

Enhancing direct bookings through your hotel’s website

One of the most effective ways for hoteliers to stay competitive in the OTA landscape is by enhancing direct bookings through their hotel’s website. By offering incentives such as exclusive discounts or perks for booking directly, hotels can encourage travelers to bypass OTAs and book directly through their website. Additionally, hotels should ensure that their website is user-friendly, mobile-responsive, and optimized for search engines to attract organic traffic.

To further entice direct bookings, hotels can provide personalized offers and packages tailored to specific guest segments. By understanding their target audience and their preferences, hotels can create compelling offers that resonate with travelers and provide a unique value proposition that OTAs may not be able to match.

Leveraging online reviews and reputation management

In the OTA landscape, online reviews play a vital role in influencing travelers’ booking decisions. Hoteliers must actively manage their online reputation and leverage guest reviews to their advantage. Encouraging guests to leave positive reviews on OTAs can significantly boost a hotel’s online visibility and credibility. Hotels should also respond promptly and professionally to guest reviews, both positive and negative, to demonstrate their commitment to guest satisfaction.

In addition to OTA reviews, hoteliers should also focus on collecting and showcasing guest feedback on their own website. By integrating a guest review management system, hotels can display authentic and verified reviews that provide potential guests with a comprehensive view of the hotel’s quality and service.

QR code best practices
Invest in digital marketing to protect your visibility and search-ability

Implementing a comprehensive digital marketing strategy

To effectively compete in the OTA landscape, hoteliers must implement a comprehensive digital marketing strategy. This strategy should include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.

By optimizing their website for relevant keywords and creating high-quality content, hotels can improve their organic search rankings and attract more direct bookings. PPC advertising allows hotels to target specific keywords and demographics to drive targeted traffic to their website. Social media marketing and email marketing help hotels stay engaged with their past and potential guests, offering personalized promotions and updates.

Building relationships with travel agents and tour operators

While OTAs dominate the online distribution landscape, travel agents and tour operators still play a significant role in the hotel industry. Hoteliers should focus on building relationships with travel agents and tour operators to tap into their established networks and attract bookings from their clientele.

By offering competitive commission rates, providing training and incentives for travel agents, and participating in industry events and conferences, hotels can strengthen their partnerships with travel agents and tour operators. This collaboration can result in increased visibility, access to new markets, and a steady stream of bookings.

Utilizing metasearch engines and price comparison websites

Metasearch engines and price comparison websites have become increasingly popular among travelers looking for the best deals. Hoteliers can leverage these platforms to increase their visibility and attract direct bookings. By optimizing their hotel listings on metasearch engines, such as Google Hotel Ads and TripAdvisor, hotels can ensure that their rates and availability are displayed prominently to potential guests.

Additionally, hotels should regularly monitor and analyze their pricing strategy on price comparison websites to ensure competitiveness. By offering competitive rates and value-added packages, hotels can stand out from the competition and attract travelers who are actively searching for the best deals.

The future of the OTA landscape and the importance of adaptation

Building loyalty will pay off in the future

As technology continues to advance and consumer behavior evolves, the OTA landscape will undoubtedly undergo further changes. Hoteliers must stay informed and adapt their marketing strategies accordingly to remain competitive. Understanding OTA algorithms, staying up-to-date with industry trends, and investing in technology solutions that streamline operations and enhance the guest experience are essential for long-term success.

Additionally, hoteliers should focus on building direct relationships with their guests to reduce reliance on OTAs. By providing exceptional service, personalized experiences, and loyalty programs, hotels can create a loyal customer base that will choose to book directly in the future.

Conclusion

Navigating the OTA landscape is a challenge that hoteliers must embrace to stay competitive in today’s digital age. By implementing the strategies outlined in this article, hoteliers can enhance their online visibility, attract more direct bookings, and build a positive brand image. It is crucial for hoteliers to continuously adapt their marketing strategies, monitor industry trends, and leverage technology to stay ahead of the game. With the right approach, hoteliers can not only compete but thrive in the OTA landscape, maximizing their potential in this ever-changing digital world.

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The Benefits of Implementing QR Code Menus in Hotels 

Hotels adopted QR code menus experience higher number of satisfied customers

In today’s digital age, technology is rapidly transforming the way we live, work and do business. One such innovative technology that has gained tremendous popularity in recent years is QR codes. QR codes have become ubiquitous, and you can find them everywhere, from billboards to product packaging. QR codes are now making their way into the hospitality industry, and hotels are utilizing them to enhance the guest experience. One of the most notable uses of QR codes in hotels is in menu management. By implementing QR code menus, hotels can streamline their food and beverage operations while offering a seamless and contactless dining experience to their guests. In this article, we’ll explore the various benefits of implementing QR code menus in hotels and how they can revolutionize the guest experience. So, sit tight, and let’s dive in.

Advantages of using QR code menus in hotels

Contactless dining experience

One of the most significant advantages of implementing QR code menus in hotels is that they offer a contactless dining experience to guests. In the wake of the COVID-19 pandemic, contactless dining has become a top priority for hotels. By using QR code menus, guests can scan the code and access the menu on their smartphones without any physical contact with menus or servers. This not only reduces the risk of infection, but it also enhances the overall dining experience by providing guests with a seamless and personalized experience.

QR code menus can also be used to facilitate contactless ordering and payment. Guests can simply scan the QR code, place their order and pay online, without the need for a server to take their order or handle cash or credit cards. This not only saves time but also reduces the risk of errors and enhances the efficiency of the food and beverage operations.

Cost-effective and eco-friendly

Implementing QR code menus in hotels is a cost-effective and eco-friendly solution. Traditional paper menus can be expensive to print, update and dispose of, especially for hotels that offer multiple dining outlets. With QR code menus, hotels can eliminate the need for paper menus altogether and reduce their carbon footprint. QR code menus are also easy to update and customize, so hotels can make changes to their menus in real-time, without incurring any additional printing costs.

Improved customer engagement and satisfaction

QR code menus enable hotels to provide guests with a more engaging and interactive dining experience. With QR code menus, hotels can include multimedia elements such as images, videos and descriptions to showcase their dishes and drinks. This not only helps guests make informed decisions but also enhances their overall dining experience.

QR code menus can also be used to collect feedback from guests. Hotels can include a feedback form or survey in the QR code menu, which guests can fill out and submit online. This enables hotels to gather valuable insights into their guests’ preferences and improve their food and beverage offerings accordingly.

Better menu management and analytics

QR code menus offer hotels a better way to manage their menus and track their performance. With QR code menus, hotels can collect data on the most popular dishes, drinks and dining times, which can help them optimize their menu offerings and pricing strategies. QR code menus can also be integrated with the hotel’s POS system, enabling real-time inventory management and reducing the risk of overstocking or understocking.

QR code menus allow your hotel to improve efficiency

How to create a QR code menu for your hotel

Creating a QR code menu for your hotel is a simple and straightforward process. Here are the steps you need to follow:

Step 1: Design your menu

The first step in creating a QR code menu is to design your menu. You can use a template or create a custom design that reflects your brand and the ambiance of your dining outlets. Make sure your menu is visually appealing and easy to read, with clear descriptions and prices.

Step 2: Generate a QR code

Once you have designed your menu, the next step is to generate a QR code. You can use a free QR code generator tool such as QR Code Generator or QR Code Monkey to create a QR code for your menu. Simply upload your menu design and generate a QR code.

Step 3: Print and display your QR code

Once you have generated your QR code, the final step is to print and display it. You can print your QR code on table tents, posters, menu boards or any other visible location in your dining outlets. Make sure your QR code is prominently displayed and easily scannable.

Example of Qrunch QR code menu

Best practices for QR code menu implementation

Here are some best practices to keep in mind when implementing QR code menus in your hotel:

– Ensure your QR code is prominently displayed and easily scannable.

– Include clear instructions on how to scan the QR code and access the menu.

– Test your QR code menu on multiple devices to ensure compatibility.

– Regularly update and customize your QR code menu to reflect changes in your menu offerings.

– Train your staff on how to assist guests with QR code menus and troubleshoot any issues.

Common challenges and how to overcome them

Implementing QR code menus in hotels may come with some challenges. Here are some common challenges and how to overcome them:

Lack of awareness

Some guests may not be familiar with QR codes and how to use them. To overcome this challenge, hotels can include instructions on how to scan the QR code and access the menu, or provide a QR code scanner app for guests to download.

Technical issues

QR code menus may not work properly on some devices or in areas with poor internet connectivity. To overcome this challenge, hotels can provide alternative menu options, such as paper menus or digital menus on tablets or kiosks.

Resistance to change

Some guests may be resistant to the idea of using QR code menus and prefer traditional paper menus. To overcome this challenge, hotels can offer both options and gradually phase out paper menus as guests become more comfortable with QR code menus.

Effortless guest experience with one click

Conclusion and future of QR code menus in the hospitality industry

QR code menus offer hotels a cost-effective, eco-friendly and contactless solution to menu management. By implementing QR code menus, hotels can enhance the guest experience, improve efficiency and analytics, and reduce their carbon footprint. As the hospitality industry continues to evolve, it is likely that QR code menus will become even more ubiquitous, offering guests a seamless and personalized dining experience. So, if you haven’t already, it’s time to hop on the QR code menu bandwagon and revolutionize your hotel’s food and beverage operations.

Request a free demo here: https://qrunch.eu/contact-us

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How to

How to choose a digital menu provider?

Your guests expect you to be at your best!

Features to look for in a digital menu provider

When choosing a digital menu provider, there are several features you should look for. First, ensure that the provider offers a user-friendly interface that is easy to navigate for both customers and staff. Additionally, look for providers that offer customization options, including the ability to add photos, videos, and nutritional information.

Another feature to consider is the ability to integrate the digital menu with other restaurant or hotel technologies, such as POS systems or ordering apps. This can help streamline operations and provide a more seamless experience for staff and customers.

Finally, consider the level of customer support offered by the provider. Look for providers that offer 24/7 support and training for staff on how to use the digital menu.

At Qrunch we make sure that you remain 100% satisfied and results are 100% guaranteed.

Integrating digital menus with other restaurant or hotel technology

Digital menus can be integrated with other restaurant or hotel technologies to provide a more seamless experience for staff and customers. For example, digital menus can be integrated with POS systems, allowing for faster and more accurate order processing. Additionally, digital menus can be integrated with ordering apps, providing customers with more options for placing orders. We at Qrunch have extensive experience in working and integrating our digital menu in most common and leading POS systems.

Another technology that can be integrated with digital menus is tableside ordering. With tableside ordering, customers can place their orders directly from a tablet or mobile device, reducing the need for servers to take orders.

Let your staff do what they are best at – make your guests happy.

Training staff on using digital menus

When implementing digital menus, it is essential to provide thorough training for staff on how to use them. This includes training on how to navigate the digital menu, how to process orders, and how to troubleshoot any issues that may arise.

Additionally, it is important to ensure that staff are comfortable using the technology and understand its benefits. This can help increase staff buy-in and contribute to the success of the digital menu implementation.

Success stories of restaurants using digital menus

Several restaurants and hotels have seen significant success with the implementation of digital menus. One such restaurant, a fast-casual chain, saw a 120% increase in sales after implementing digital menus. Moreover, pleased customers as they were able to pay at the table without waiting for a waiter to come. Baltic Beach Hotel, a five star seaside resort, saw a 20 minute decrease in waiting time at hotel’s beach sun lounge area. As a result, increase in customer satisfaction and revenue growth.

Additionally, many restaurants and hotels have used digital menus to reduce waste and save money on printing costs. By eliminating the need for paper menus, restaurants can reduce their environmental impact and save money on printing.

Qrunch is your trusted partner, digital menu made easy for your business.

Conclusion and future of digital menus in the hospitality industry

In conclusion, designing and optimizing a digital menu requires careful consideration of layout, images, and descriptions, with a focus on simplicity, high-quality images, detailed descriptions, ease of navigation, and a willingness to test and iterate. Choosing the right digital menu software is also an important decision, as is promoting the digital menu to customers and avoiding common implementation mistakes.

The future of digital menus in the hospitality industry is bright, with more and more restaurants and hotels adopting this innovative technology. As digital menu software continues to improve and new features are added, the potential for digital menus to enhance the dining experience and increase sales will only continue to grow. So why wait? It’s time to revolutionize your restaurant or hotel with Qrunch digital menu today!

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QR codes

Maximizing Customer Satisfaction: How a Guest Experience App Can Help 

Happy and satisfied customer is our ultimate goal!

In the highly competitive world of business, customer satisfaction is crucial to the success of any organization. With the advent of technology, customers have become more demanding and expect personalized experiences. This has led to the need for businesses to adopt innovative ways to engage with their customers and provide them with an exceptional experience. One such way is through the use of guest experience apps. These apps are designed to streamline customer interactions by providing a platform for customers to provide feedback, make reservations, and order services. In this article, we will explore how a guest experience app can help businesses maximize customer satisfaction and create a loyal customer base. We will examine the benefits of using a guest experience app, how it can improve customer engagement, and ultimately increase revenue. So, whether you’re a hotel, restaurant, or retail store, read on to discover how a guest experience app can revolutionize your customer service and enhance your customer experience.

The importance of customer satisfaction

Customer satisfaction is the key to building a successful business. When customers are satisfied, they are more likely to return and recommend your business to others. In fact, research has shown that satisfied customers are more loyal and spend more money than unsatisfied customers. Therefore, it is essential for businesses to focus on delivering exceptional customer service. 

One way to achieve this is by using a guest experience app. A guest experience app can help businesses to gather feedback from their customers and use this feedback to improve their services. By understanding the needs and preferences of your customers, you can tailor your services to meet their expectations. This will not only improve customer satisfaction but also increase customer loyalty.

How a guest experience app can improve customer satisfaction

A guest experience app can help businesses to improve customer satisfaction in several ways. Firstly, it provides a platform for customers to provide feedback. This feedback can be used to improve the services that your business offers. For example, if customers are complaining about the quality of the food at your restaurant, you can use this feedback to improve the menu and ensure that the food meets their expectations.

Secondly, a guest experience app can help businesses to personalize their services. By gathering data on the preferences and habits of your customers, you can tailor your services to meet their needs. For example, if a customer always orders a particular dish at your restaurant, you can use this data to recommend similar dishes to them in the future.

Finally, a guest experience app can help businesses to streamline their operations. By allowing customers to make reservations, order services, and provide feedback through the app, you can reduce the workload of your staff. This will not only improve efficiency but also free up your staff to focus on providing exceptional customer service.

Personalize your services with Qrunch guest experience app.

Features of a guest experience app

A guest experience app typically includes several features that are designed to improve customer engagement and satisfaction. Some of these features include:

Feedback and reviews

A guest experience app should include a platform for customers to provide feedback and leave reviews. This feedback can be used to improve the services that your business offers.

Personalization

A guest experience app should allow businesses to gather data on the preferences and habits of their customers. This data can be used to personalize the services that your business offers and improve customer satisfaction.

Reservations and bookings

A guest experience app should allow customers to make reservations and bookings through the app. This will reduce the workload of your staff and improve efficiency.

Loyalty programs

A guest experience app should include a loyalty program that rewards customers for their loyalty. This will encourage customers to return to your business and increase customer lifetime value.

Case studies of businesses using guest experience apps

Many businesses have already started using guest experience apps to improve customer satisfaction and engagement. For example, Marriott International has developed a guest experience app that allows customers to check-in and check-out of their hotels, order room service, and provide feedback. This has not only improved customer satisfaction but also increased efficiency and reduced costs.

Another example is Starbucks, which has developed a guest experience app that allows customers to order their drinks and food in advance. This has reduced wait times and improved the overall experience for customers.

Build loyalty with your customers and increase lifetime value

Tips for maximizing the benefits of a guest experience app

To maximize the benefits of a guest experience app, businesses should follow these tips:

Train your staff

Your staff should be trained on how to use the app and how to provide exceptional customer service using the app.

Gather feedback

Use the feedback provided by customers to improve your services and tailor your offerings to meet the needs of your customers.

Personalize your services

Use the data gathered by the app to personalize your services and improve customer satisfaction.

Offer rewards and incentives

Offer rewards and incentives to customers who use the app regularly. This will encourage them to return to your business and increase customer lifetime value.

How to choose the right guest experience app for your business

When choosing a guest experience app for your business, there are several factors to consider. These include:

Features

Look for an app that includes the features that are most important to your business, such as feedback and reviews, reservations and bookings, and loyalty programs.

User interface

Choose an app with a user-friendly interface that is easy for your customers to use.

Integration

Choose an app that integrates seamlessly with your existing systems and processes.

Cost

Consider the cost of the app and whether it is affordable for your business.

Qrunch integrates the app with your existing system and processes

Implementing a guest experience app in your business

Implementing a guest experience app in your business requires careful planning and execution. Here are some steps to follow:

Research

Research the different guest experience apps available and choose one that meets the needs of your business.

Train your staff

Train your staff on how to use the app and how to provide exceptional customer service using the app.

Promote the app

Promote the app to your customers and encourage them to use it. Offer rewards and incentives to customers who use the app regularly.

Gather feedback

Use the feedback provided by customers to improve your services and tailor your offerings to meet the needs of your customers.

Measuring success and ROI of a guest experience app

To measure the success and ROI of a guest experience app, businesses should track the following metrics:

Customer satisfaction

Track customer satisfaction rates to see if they have improved since implementing the app.

Repeat business

Track the number of customers who return to your business and whether this has increased since implementing the app.

Revenue

Track the revenue generated by your business and whether this has increased since implementing the app.

Cost savings

Track any cost savings that have been achieved since implementing the app, such as reduced staff workload and improved efficiency.

Maximize customer satisfaction with Qrunch!

Conclusion

In conclusion, a guest experience app can help businesses to maximize customer satisfaction and create a loyal customer base. By providing a platform for customers to provide feedback, make reservations, and order services, businesses can streamline their operations and improve efficiency. Additionally, by gathering data on the preferences and habits of their customers, businesses can personalize their services and improve customer satisfaction. Therefore, whether you’re a hotel, restaurant, or retail store, consider implementing a guest experience app to revolutionize your customer service and enhance your customer experience.

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How to

How a Digital Menu Can Boost Your Restaurant’s Sales and Productivity 

Order your favorite drinks directly from a mobile phone

In today’s fast-paced world, technology has become an integral part of our lives. From communication to entertainment, there’s hardly an aspect of our daily routine that hasn’t been touched by digital innovation. And the restaurant industry is no exception. Digital menus, once a novelty, are rapidly gaining popularity in the foodservice sector. Not only do they offer a more convenient and engaging dining experience for customers, but they can also bring significant benefits to restaurant owners. In this article, we’ll explore how Qrunch’s digital menu can boost your restaurant’s sales and productivity, and why you should consider making the switch from traditional paper menus. Whether you’re a small local eatery or a large restaurant chain, the advantages of a digital menu are too significant to ignore. So, let’s dive in and learn how you can take your restaurant to the next level with this innovative technology.

Benefits of using digital menus in restaurants

Save money on printing costs

One of the most significant benefits of using Qrunch digital menus is the ability to update them quickly and easily. With traditional paper menus, any changes or updates would require a complete reprinting of the menu, which can be both time-consuming and costly. With Qrunch digital menus, changes can be made in real-time, allowing for greater flexibility in menu offerings.

Another benefit of Qrunch digital menus is the ability to showcase food items in a more visually appealing way. High-quality images and videos of menu items can be displayed on digital menus, which can entice customers to order more food. Additionally, digital menus can be interactive, allowing customers to customize their orders and view nutritional information.

Finally, Qrunch digital menu can help restaurants reduce waste and save money. With traditional paper menus, restaurants may need to print and distribute menus frequently, leading to a significant amount of paper waste. With Qrunch digital menu, there is no need for printing, reducing waste and saving money on printing costs.

How Qrunch’s digital menu can increase sales

Qrunch digital menu can increase sales in several ways. First, they can help customers make informed decisions about what to order. With high-quality images and detailed descriptions of menu items, customers can easily choose what they want to eat, leading to an increase in orders.

Second, Qrunch digital menu can help restaurants upsell menu items. With interactive menus, customers can easily add extra toppings, sides, or drinks to their order, leading to an increase in sales for the restaurant.

Finally, Qrunch digital menu can help restaurants promote specials and discounts. With real-time updates, restaurants can quickly add new specials or discounts to their digital menu, encouraging customers to order more food.

Improved customer experience with digital menus

Interactive digital menu via QR code

Qrunch digital menu can provide a more engaging dining experience for customers. With high-quality images and interactive menus, customers can easily customize their orders and view nutritional information. Additionally, digital menus can help reduce wait times, as customers can quickly and easily place their orders.

Another advantage of Qrunch digital menu is the ability to provide multilingual options for customers, which can be especially useful for restaurants in tourist areas. Customers can easily switch between languages, making the ordering process more accessible and comfortable.

Finally, Qrunch digital menu can provide a more seamless payment experience for customers. With the ability to pay directly through the digital menu, customers can save time and avoid the hassle of waiting for the check.

Customization options for digital menus

One of the significant benefits of Qrunch digital menu is the ability to customize them to fit the specific needs of your restaurant. Depending on the provider you choose, you may be able to choose from a variety of templates or create your own custom design. Additionally, you can customize the menu offerings, pricing, and nutritional information to fit your restaurant’s needs.

Another customization option is the ability to integrate loyalty programs or special promotions directly into the digital menu. This can help increase customer loyalty and encourage repeat business.

Cost-effectiveness of digital menus

Let your employees focus on superior customer service

While the upfront cost of implementing digital menus may seem high, they can save restaurants money in the long run. With no need for printing or reprinting menus, restaurants can save money on printing costs. Additionally, Qrunch digital menu can help increase sales, leading to higher revenue for the restaurant.

Another cost-saving benefit of digital menus is the ability to reduce labor costs. With Qrunch digital menu, customers can place their orders directly through the menu, reducing the need for servers to take orders.

Conclusion

Digital menus are rapidly gaining popularity in the restaurant industry, and for a good reason. They provide a more engaging dining experience for customers and significant benefits for restaurant owners, including increased sales and productivity. If you’re considering implementing digital menus in your restaurant, be sure to choose a provider that offers customization options, integrates with other restaurant technologies, and provides comprehensive training and support for staff. These all we are offering here at Qrunch. With the right implementation and training, digital menus can take your restaurant to the next level.

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How to

The Benefits of Automation Software in Hospitality

Introduction

In the hospitality industry, automation software is becoming increasingly popular. It provides a range of benefits to both hotel guests and hotel staff. Automation software can be used to capture food and beverage orders from hotel guests, reducing staff workload and improving service quality. In this blog post, we’ll explore how automation software can be used in hospitality and the benefits it brings.

Capturing Food and Beverage Orders

Automation software can be used to capture food and beverage orders from hotel guests. This reduces the workload of hotel staff, since they no longer need to manually capture orders. With automation software, guests can order from anywhere and their orders will be immediately processed. This helps to improve the service quality of the hotel, as guests don’t need to wait in line or call the reception to place their orders.

Streamlining Processes

Automation software also helps to streamline various processes within a hotel. For example, it can be used to automate the tracking of inventory and manage staff schedules. This not only reduces staff workload, but also helps to improve the overall efficiency of the hotel.

Improved Customer Service

Automation software also helps to improve customer service. For example, it can be used to provide real-time feedback to guests. This helps to ensure that any complaints or suggestions are addressed quickly and efficiently. In addition, automation software can be used to provide customers with personalized services, such as custom discounts and promotions.

Conclusion

In conclusion, automation software is becoming increasingly popular in the hospitality industry. It can be used to capture food and beverage orders from hotel guests, streamline processes within a hotel, and improve customer service. Automation software is a great way to reduce staff workload and improve service quality in the hospitality industry.

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How to

How To Set Up Service Requests In Qrunch

Do you want to allow your guests to request services from any location on hotel grounds with just one click? Then it’s time to set up Service Requests in Qrunch!

Without further ado, let’s go straight to our easy-to-follow two-step guide on how to create custom service items and add them to your home page.

Step 1. Set up your service

To start off, log in to your account, go to the Service page and switch to the Manage Services page.

At first, there will be no service categories.

Once you click the Create Service Category button, you will see some predefined categories such as Housekeeping, Concierge, Activities, etc.

You are also free to create custom categories with the Other button. 

The default templates have pre-populated translations of the service’s name into the languages that are used in the hotel account’s settings. 

Besides changing the name, you can also add a different image or icon that will represent the service, or you can remove it if you don’t want any logo at all!

When the category is created, expand the field by clicking on it. To proceed with service items, press Add service. 

Here, either choose one of the pre-made templates for services and adjust it to the way you want it to be or create a custom service. 

Add details about the service such as:

  • Image. Note that you can also add several images which will be displayed in a slide show.
  • Price. For the free-of-charge services, keep the price at 0.00. 
  • Name and translations.
  • Description.

The next step is selecting the fields that guests will have to fill out when requesting a service.

The list of available fields includes room number, number of guests, time of service, and additional comments. Adding each of these fields is optional and can be adjusted to the type of service you are setting up. 

Is there a service that you would want to advertise on the homepage even though it doesn’t necessarily require booking? Here’s a tip!

Disable the “Can guests request this service” button. This way, the “View only” mode will be activated: the service will be displayed on the homepage thus enticing the guests to use it! 

The next thing you need to do is to set up the service hours. By default, the service is available 24/7.

Switching to Specific hours will allow you to input custom working hours, including days of the week and one or two time slots.

There are two ways in which you can do it: set custom available hours or match available hours to a location; for example, hotel restaurant opening hours.

Once all of the steps are completed, proceed to save the service item.

Step 2. Set up your homepage

Now, it is time for the next step – making the services visible to the guests. In order to do that, first, click Home, then go to your Home Page and select location. 

Change the Homepage screen type from Menu to Directory View – this is the page that will now be shown to users when they scan the QR code.

Note that even though the Home Page is changed, the QR code that leads to the page will remain the same. So, there is no need to reprint anything!

Here you can also play around with the design of the Homepage by picking the background and text color. 

Now, start creating the homepage link. Here again, you will need to set up the link button’s image, name, and translations.

At this point, you can also pick the width of the link button. After you press “Save”, the view of the link button will be automatically enabled on your homepage. 

Repeat with all of the categories that you want the buttons to link to, such as, for example:

  • Services menu view showing all services.
  • Specific services category.
  • Specific services item.
  • Food and drinks menu.
  • Specific food and drink menu category.
  • Specific food and drink super category.

You can always play around with the layout of the buttons and their display on the homepage by changing the ordering and the button width. 

And you are done! To finish up, take a quick look through the new setup to make sure everything is correct. 

If you have any further questions don’t hesitate to reach out to contact us!

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Qr Code Best Practices

QR code best practices

What are the best QR code practices to achieve high adoption rates?

In this article we will discuss the best practices of creating QR code stickers or cardboard tents. This is an important part of using a digital menu in your restaurant or hotel. It can make a big difference in adoption rate of the menu among your customers. I will teach you how to go from a situation of your customers ignoring the QR codes to your customers being excited to use them helping to drive a significant increase in your sales.

Step 1 – instructions

This is the most important best practice and at the same time the one that I’ve seen the most restaurants ignore at their own detriment. Remember – digital QR code menus is a new technology and many of your customers will probably encounter it for the first time in your restaurant or hotel (if you are a smart manager and are adopting this technology early on). Many of the younger generation customers have seen QR codes and will instinctively reach for their phone to see what’s hiding behind it. But other customers might not be so sure what those black and white rectangles are all about.

Hence it is of utmost importance to include clear instructions above or below the QR code. This provides not only information of what to do with that QR code but also encourages the users to do it. Some users might be unsure if they will also be able to place the order via that code or just look at the menu, the same also if they will be able to pay too. So if you’ve enabled ordering within your Qrunch digital menu then tell about it to your customers.

An example of short but clear instructions that work great in practice:

  1. Scan QR code using your phone’s camera
  2. Add items to your order
  3. Pay with a card or Apple pay
  4. We will bring your order as soon as it’s ready

This will provide easy to follow steps for your customers and clear any confusion or doubts about what they’re supposed to do.

Step 2 – asking for help

With Qrunch QR code menu you can also enable a “call a waiter” feature. This will then show a button at the top of the menu that will signal a waiter that the user needs attention. It’s a great feature to switch on to allow your guests to request help from staff in case they have any further questions.

This is also good to mention on the QR code sticker / tent. You can just add a smaller print below the QR code image saying that customer can also call for help by scanning the QR code and pressing the waiter button 🛎️ at.

Call Waiter feature is also great for areas in your hotel or restaurant that are not easy to serve by your waiters. For example pool side or VIP rooms. It’s difficult to ensure that guests never have to wait too long to get waiter’s attention in these areas. Here the Call Waiter button really helps! The guests can just scan the QR code, open Qrunch menu and call the waiter right away. Your staff will get a notification and will be able to attend your guests immediately.

Step 3 – placement

Another important factor to consider is the placement of the QR codes. Here the simplest solutions are usually the best – just place the tent in the middle of the table. Or if you’re using stickers then place at least two stickers facing both directions so that the customers cannot miss them. Avoid placing the QR code in an unusual location. For example one of our customers placed the stickers on flower pots that were on the tables. Although they were clearly visible, the flower pots confused customers enough so that many of them didn’t realise that those QR codes are meant for ordering. The same would happen if the QR codes were to be placed on walls and so on. Many will be observant enough to see them and scan them, but many more will miss QR codes that are not right in front of them. The only exception if the stickers on the walls are really big with large and easy to read instructions. But even then a QR code on a table will perform better.

QR code placement is equally important in hotel rooms. Make sure to place them in visible locations – near other informational materials, near room climate controls. If the room has an in-room phone then definitely place it also next to the phone. The customer might be reaching for the phone to ask about food ordering just to notice the QR code sitting right next to it. If possible don’t be shy and place more than one QR code in each room. Our existing customers are reporting some amazing numbers! Qrunch adoption rate for in-room orders is more than 80%.

And don’t forget to place them in visible locations everywhere in the hotel where you’re serving food and drinks. You’re serving cocktails by the pool? Well, your customers will definitely order more of those if they are reminded about the possibility with easy to notice QR codes placed around the pool area.

Step 4 – design

When you started reading this article you probably thought that we would start by talking about the design. But as you can see clear information, instructions and good placements are the top priorities here. In general your customers will care little how designey the QR code is. Remember – utility always trumps the looks when it comes to QR codes. Of course we’re not suggesting to use Times New Roman in your QR code design, it’s still important to have nice looking QR codes. Here there’s two things to keep in mind when designing the look of the QR code:

  • High contrast – the QR codes work by phone camera’s reading the visual information encoded in the QR code. If the contract between the whites and darks is too low the phone will start having troubles decoding this information and you might encounter situations where in poor lighting or with cheap phones the QR code won’t read well. The best is just to keep the QR codes black and white with 100% contrast. But other dark colours will work well too such as dark blue etc. Avoid using colours that have shine to them – gold coloured QR codes will likely result in issues.
  • Avoid transparency – semi transparent stickers might look cool but pose a great risk that phones will struggle reading the QR codes.
  • Big enough – all modern phones will not have any troubles reading even the smallest QR codes. But the human behind that phone might be the one not noticing the QR code. Our suggestion is to have the QR codes of at least 10cm (width and height) and below 30cm. Anything larger might start confusing the customer as to what the purpose of the QR code is.

Conclusion

To re-cap: the best QR codes prioritise usability over looks. Start worrying about the looks only after you’ve ensured that your codes follow the usability guidelines I’ve talked about above.

The best QR codes will have:

  1. Clear instruction above or below the QR code. This encourages the users to proceed with confidence.
  2. Extra usability added with smaller print – do tell your customers that they can call the waiter without ordering anything.
  3. Placed in locations which the customers is most likely to face – on tables right in front of them, in hotel rooms near where other information or room controls are.
  4. Have easy to read design – the higher the contrast the better.

If you have any further questions reach out to us and ask away: Contact Us

We’re also happy to help you out with QR code designs. Qrunch also offers QR code design and printing services, just drop us a note to get a quote.